Here’s the truth about LinkedIn in 2019:
It’s a B2B gold mine…
It’s where most Fortune 500 decision-makers and executives like to spend their spare time.
The best part?
More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need to break down like on other social platforms like Facebook. They’re not there to find Buzzfeed quizzes, wedding photos, or memes. They’re looking for content that can change the way they do business, which is most definitely music to the ears of a B2B marketer.